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Why Populism? : Political Strategy from Ancient Greece to the Present

By: Paul Kenny (Author)

1 in stock

Ksh 7,600.00

Format: Paperback or Softback

ISBN-10: 1009275305

ISBN-13: 9781009275309

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 3rd, 2025

Publication Status: Active

Product extent: 282 Pages

Weight: 434.00 grams

Dimensions (height x width x thickness): 15.10 x 22.90 x 2.00 cms

Product Classification / Subject(s): Political ideologies
Economic history

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Accessibly and engagingly written, this book uses the conceptual toolkit of economics to show that populists are rational actors in search of the cheapest and fastest route to high office. As a strategy based on direct mass communication with voters, populism thrives when it is more cost-effective than its alternatives.

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