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Urban Events, Place Branding and Promotion

By: Waldemar Cudny (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138354395

Publisher: Taylor & Francis Ltd

Publication Date: Oct 7th, 2019

Weight: 488 grams

Dimension: 16.20 x 24.20 x 1.40 cms

Category: Urban communities

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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

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