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The Seduction of Brazil

By: Antonio Pedro Tota (Author) , Lorena B. Ellis (Author)

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Ksh 4,600.00

Format: Paperback or Softback

ISBN-13: 9780292723528

Publisher: University of Texas Press

Publication Date: Aug 1st, 2009

Category: History of the Americas

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A fascinating study of how the Roosevelt administration used mass media, including films by such luminaries as John Ford, Walt Disney, and Orson Wells, to promote the American way of life to Brazilians and how Brazilians actively interpreted, negotiated, and reconfigured this effort at cultural seduction.

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