The Rosary and the Microphone explores U2 as a politically engaged band that manifests a particular brand of Christianity through the band's mediation in a global context and for a global audience. Through the primarily semiotic study of U2's various mediations, this book maps the band's strategies for negotiating its place in the world as a global band--and mediated brand--and as a proponent of a kind of cosmopolitanism, or global care. U2's brand is heavily informed by Bono's own personal religious formation. This religious viewpoint is expressed in a global concern--a Christian cosmopolitanism--that looks outward and draws others to do the same.
The Rosary and the Microphone explores U2 as a politically engaged band that manifests a particular brand of Christianity through the band''s mediation in a global context and for a global audience. Through the primarily semiotic study of U2''s various mediations, this book maps the band''s strategies for negotiating its place in the world as a global band--and mediated brand--and as a proponent of a kind of cosmopolitanism, or global care. U2''s brand is heavily informed by Bono''s own personal religious formation. This religious viewpoint is expressed in a global concern--a Christian cosmopolitanism--that looks outward and draws others to do the same.
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