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The Rise of Marketing and Market Research

By: H. Berghoff (Author) , P. Scranton (Author) , U. Spiekermann (Author)

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Ksh 13,200.00

Format: Paperback or Softback

ISBN-13: 9781349343881

Publisher: Palgrave Macmillan

Publication Date: Oct 19th, 2012

Dimension: 21.60 x 14.00 x 45.40 cms

Category: European history

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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