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The Product Manager's Field Guide

By: Linda Gorchels (Author)

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Ksh 5,400.00

Format: Paperback or Softback

ISBN-13: 9780071410595

Publisher: McGraw-Hill Education - Europe

Publication Date: May 16th, 2003

Weight: 434 grams

Dimension: 23.10 x 19.00 x 1.30 cms

Category: Production & quality control management

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A guide to the techniques and tools of top product managers. It explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average. It provides you with an action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.

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