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The New Public

By: Davis) Mayhew Leon H. (University of California (Author)

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Ksh 23,750.00

Format: Hardback or Cased Book

ISBN-13: 9780521481465

Publisher: Cambridge University Press

Publication Date: Sep 4th, 1997

Weight: 651 grams

Dimension: 23.60 x 15.70 x 2.60 cms

Category: Communication studies

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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

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