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The McDonaldization Thesis

By: George Ritzer (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9780761955405

Publisher: SAGE Publications Inc

Publication Date: Dec 19th, 1997

Dimension: 23.40 x 15.60 x 33.00 cms

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Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.

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