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The Internationalization of Small to Medium Enterprises : The Interstratos Project

By: (Edited by) Antti Haahti , (Edited by) Graham Hall , (Edited by) Rik Donckels

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Ksh 27,900.00

Format: Hardback or Cased Book

ISBN-10: 0415133335

ISBN-13: 9780415133333

Series: Routledge Advances in Management and Business Studies

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 19th, 1998

Print length: 202 Pages

Weight: 408 grams

Product Classification: International trade
International business
Multinationals
Small businesses & self-employed

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This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies.
The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

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