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The Handbook of Communication Science and Biology

By: (Edited by) Kory Floyd , (Edited by) Rene Weber

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Ksh 16,700.00

Format: Paperback / Softback

ISBN-10: 0815376731

ISBN-13: 9780815376736

Series: ICA Handbook Series

Publisher: Taylor & Francis Inc

Imprint: Routledge

Country of Manufacture: US

Country of Publication: GB

Publication Date: May 21st, 2020

Print length: 524 Pages

Weight: 1,011 grams

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The Handbook of Communication Science and Biology charts the critical junctures of communication studies where a biological approach has been successfully applied. With contributions from preeminent scholars around the globe, it sets the agenda for future research and is a seminal training resource for the next generation.

The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research.

As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused  on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus.

With contributions from the field’s foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.


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