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The Global Management of Creativity (Routledge Studies in Global Competition)

By: Jaume Valls-Pasola (Edited by) , Marcus Wagner (Edited by) , Thierry Burger-Helmchen (Edited by)

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Ksh 9,900.00

Format: Paperback or Softback

ISBN-10: 0367668009

ISBN-13: 9780367668006

Collection / Series: Routledge Studies in Global Competition

Collection Type: Publisher collection

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 30th, 2020

Publication Status: Active

Product extent: 184 Pages

Weight: 380.00 grams

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This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Gl

In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed.





This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource.





This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.


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