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The Diffusion of Innovations

By: George A. Barnett (Author) , Arun Vishwanath (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781433110832

Publisher: Peter Lang Publishing Inc

Publication Date: Feb 28th, 2011

Weight: 510 grams

Dimension: 15.70 x 23.00 x 1.90 cms

Category: Communication studies

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Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.

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