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The Culturally Customized Web Site

By: Arun Pereira (Author) , Nitish Singh (Author)

Manufacture on Demand

Ksh 11,650.00

Format: Paperback or Softback

ISBN-10: 0750678496

ISBN-13: 9780750678490

Publisher: Taylor & Francis Ltd

Imprint: Butterworth-Heinemann Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 6th, 2005

Publication Status: Active

Product extent: 176 Pages

Weight: 264.00 grams

Dimensions (height x width x thickness): 22.90 x 15.00 x 0.90 cms

Product Classification / Subject(s): Web graphics & design

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Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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