Search

Categories

    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss

Filter By Price

$
-
$

Dietary Needs

Top Rated Product

product-img product-img

Modern Chair

$165.00
product-img product-img

Plastic Chair

$165.00
product-img product-img

Design Rooms

$165.00

Brands

  • Wooden
  • Chair
  • Modern
  • Fabric
  • Shoulder
  • Winter
  • Accessories
  • Dress

Welcome and thank you for visiting us. For any query call us on 0799 626 359 or Email [email protected]

Shopping Cart

Africa largest book store

Sub Total:

Search for any Title

The Content Strategy Toolkit : Methods, Guidelines, and Templates for Getting Content Right

By: (Author) Meghan Casey

Werezi Extended Catalogue
Delivery in 20 days

Ksh 5,400.00

Format: Paperback / Softback

ISBN-10: 0138059276

ISBN-13: 9780138059279

Edition Number: 2

Series: Voices That Matter

Publisher: Pearson Education (US)

Imprint: New Riders Publishing

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jun 1st, 2023

Print length: 336 Pages

Weight: 582 grams

Dimensions (height x width x thickness): 17.90 x 23.40 x 2.30 cms

Product Classification: Press & journalism
Publishing industry & book trade
Computer aided manufacture (CAM)
Information technology: general issues
Enterprise software

Choose your Location

Shipping & Delivery

Door Delivery

Delivery fee

Delivery in 20 days

  • Description

  • Reviews

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it rightAssemble a stellar team for your content projectPrepare your organization for content transformationMake sense of your business environment and understand your audienceAlign stakeholders on business goals and user needsSet a compass for your content and decide how to measure successCreate, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what''s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you''ll face.

In this practical and relevant guide, you''ll learn how to:

  • Identify problems with your content and persuade your bosses it''s worth the time and resources to do it right
  • Assemble a stellar team for your content project
  • Prepare your organization for content transformation
  • Make sense of your business environment and understand your audience
  • Align stakeholders on business goals and user needs
  • Set a compass for your content and decide how to measure success
  • Create, maintain, and govern on-strategy content

You''ll learn how to treat content like the strategic asset that it is.

"Quality content increases value. Poor-quality content destroys value. It''s as simple as that. Meghan''s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords

"This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you''re looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

Get The Content Strategy Toolkit by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Pearson Education (US) and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

Customer Reviews

Based on 0 reviews

Mind, Body, & Spirit