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The Competitive Advantage of Emerging Market Multinationals

By: Afonso Fleury (Edited by) , Maria Tereza Leme Fleury (Edited by) , Peter J. Williamson (Edited by) , Ravi Ramamurti (Edited by)

Manufacture on Demand

Ksh 10,400.00

Format: Paperback or Softback

ISBN-10: 1107659418

ISBN-13: 9781107659414

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Apr 4th, 2013

Publication Status: Active

Product extent: 374 Pages

Weight: 612.00 grams

Dimensions (height x width x thickness): 22.90 x 15.30 x 1.90 cms

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Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance. The authors of this book shine new light on the rise of the EMNEs and how they have built a competitive advantage through innovation, novel configurations of their international value chains and the acquisition of companies overseas. Any manager, policy maker or researcher who wishes to understand the emergence of this new breed of multinational will find this book an invaluable resource.

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