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The CIM Marketing Dictionary

By: Norman Hart (Author) , John Stapleton (Author)

Manufacture on Demand

Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780750623469

Publisher: Taylor & Francis Ltd

Publication Date: Jun 6th, 1996

Weight: 408 grams

Dimension: 13.60 x 21.50 x 2.50 cms

Category: Reference works

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Containing over 3,000 terms, this dictionary spans a range of modern marketing and associated terminology. It is intended for marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields.

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