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The Business of Media Distribution : Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)

By: Jeffrey C. Ulin (Author)

1 in stock

Ksh 11,400.00

Format: Paperback or Softback

ISBN-10: 0815353367

ISBN-13: 9780815353362

Collection / Series: American Film Market Presents

Collection Type: Publisher collection

Edition Number: 3

Publisher: Taylor & Francis Inc

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jun 18th, 2019

Publication Status: Active

Product extent: 578 Pages

Weight: 854.00 grams

Dimensions (height x width x thickness): 22.30 x 15.30 x 3.20 cms

Product Classification / Subject(s): Media, information & communication industries

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  • Description

  • Reviews

In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective on media distribution that can't be found anywhere else.

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can''t be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash.

The third edition:

  • Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more;

  • Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage;

  • Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets;

  • Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching);

  • Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.

Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Get The Business of Media Distribution by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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