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The Americanisation of European Business

By: (Edited by) Matthias Kipping , (Edited by) Ove Bjarnar

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-10: 0415171911

ISBN-13: 9780415171915

Series: Routledge International Studies in Business History

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 7th, 1998

Print length: 252 Pages

Weight: 590 grams

Product Classification: Business studies: general
Production & quality control management

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This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

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