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The 21st Century Meeting and Event Technologies : Powerful Tools for Better Planning, Marketing, and Evaluation

By: (Author) Dessislava Boshnakova , (Author) Joe Goldblatt , (Author) Seungwon "Shawn" Lee

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Ksh 17,800.00

Format: Hardback or Cased Book

ISBN-10: 1771880236

ISBN-13: 9781771880237

Publisher: Apple Academic Press Inc.

Imprint: Apple Academic Press Inc.

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 6th, 2016

Print length: 378 Pages

Weight: 898 grams

Dimensions (height x width x thickness): 25.50 x 19.40 x 2.90 cms

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Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as





  • How to harness the power of social media


  • How to use crowdsourcing effectively


  • How to choose appropriate room layout design software


  • How to manage and use guest-generated content


  • How to measure and evaluate your success


  • How to choose meeting registration software


  • How to promote your meeting with blogs, websites, podcasts, and more


  • How to hold virtual meetings and events


  • How to use search engine optimization to advantage



The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.



Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.


Get The 21st Century Meeting and Event Technologies by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Apple Academic Press Inc. and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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