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Strategic Political Communication

By: Karen S. Johnson-Cartee (Author) , Gary A. Copeland (Author)

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Ksh 8,100.00

Format: Paperback or Softback

ISBN-13: 9780742528826

Publisher: Rowman & Littlefield

Publication Date: Oct 14th, 2003

Weight: 340 grams

Dimension: 15.20 x 22.80 x 1.70 cms

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This text provides an introduction to persuasion, social influence, and propaganda.

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