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Strategic Political Communication : Rethinking Social Influence, Persuasion, and Propaganda

By: (Author) Gary A. Copeland , (Author) Karen S. Johnson-Cartee

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Ksh 6,500.00

Format: Paperback / Softback

ISBN-10: 0742528820

ISBN-13: 9780742528826

Series: Communication, Media, and Politics

Publisher: Bloomsbury Publishing Plc

Imprint: Rowman & Littlefield Publishers

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 14th, 2003

Print length: 248 Pages

Weight: 340 grams

Dimensions (height x width x thickness): 15.20 x 22.80 x 1.70 cms

Product Classification: Media studies
Politics & government

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This text provides an introduction to persuasion, social influence, and propaganda.
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Get Strategic Political Communication by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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