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Strategic Planning for Public Relations

By: Ronald D. Smith (Author)

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Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9780367903855

Publisher: Taylor & Francis Ltd

Publication Date: Nov 12th, 2020

Category: Communication studies

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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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