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Sport, Sponsorship and Public Health

By: UK) Ireland Robin (University of Liverpool (Author)

Manufacture on Demand

Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032145181

Publisher: Taylor & Francis Ltd

Publication Date: Mar 22nd, 2023

Dimension: 23.40 x 15.60 x 49.00 cms

Category: ECONOMICS

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This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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