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Social Cognition : From brains to culture

By: Shelley E. Taylor (Author) , Susan T. Fiske (Author)

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Ksh 40,300.00

Format: Hardback or Cased Book

ISBN-10: 1529702119

ISBN-13: 9781529702118

Edition statement: 4 Revised edition

Publisher: Sage Publications Ltd

Imprint: Sage Publications Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 25th, 2020

Publication Status: Active

Product extent: 672 Pages

Weight: 1604.00 grams

Dimensions (height x width x thickness): 20.40 x 27.10 x 4.40 cms

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'Since its very first edition, Social Cognition has been the undisputed bible of the field.  Insightful, authoritative and beautifully written by two of the field's most eminent researchers, it is an indispensable guide for students and scientists alike' -Daniel Gilbert, Harvard University

The social world is complicated and our minds are limited, so we take shortcuts. You have to make quick decisions – this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes.

This book will help you understand how these shortcuts work, why they exist, and how they are changing. 

There are examples in each chapter which
* Show applications in the real world to help with your understanding
* Highlight significant pieces of research to help you demonstrate knowledge of a wide range of sources
* Explain researching in social cognition to improve your skills and give ideas for your own research.

Check out the accompanying online resources for more.


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