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Rethinking Public Relations

By: USA) Moloney Kevin (Ball State University (Author) , UK) McGrath Conor (University of Ulster (Author)

3 in stock

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780367313005

Publisher: Taylor & Francis Ltd

Publication Date: Jul 25th, 2019

Weight: 324 grams

Dimension: 15.80 x 23.40 x 1.50 cms

Category: Communication studies

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This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.

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