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Rethinking Marketing

By: Douglas Brownlie (Author) , Michael Saren (Author) , Robin Wensley (Author)

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Ksh 13,250.00

Format: Paperback or Softback

ISBN-13: 9780803974913

Publisher: SAGE Publications Ltd

Publication Date: Jan 19th, 1999

Dimension: 23.40 x 15.60 x 43.00 cms

Category: Social research & statistics

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This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.

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