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Research on the Communication Effects and Mass Media Credibility in China

By: Guoming Yu (Author) , Yaozhong Lyu (Author) , Ceng Zeng (Author)

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Ksh 30,250.00

Format: Hardback or Cased Book

ISBN-13: 9789811962417

Publisher: Springer Verlag, Singapore

Publication Date: Oct 30th, 2022

Dimension: 23.50 x 15.50 x 64.70 cms

Category: Communication studies

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This book establishes a measurement index to quantify China's mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years.

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