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Research Handbook on Strategic Communication

By: Jesper Falkheimer (Author) , Mats Heide (Author)

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Ksh 62,700.00

Format: Hardback or Cased Book

ISBN-13: 9781800379886

Publisher: Edward Elgar Publishing Ltd

Publication Date: Dec 16th, 2022

Category: Reference works

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Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

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