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Relationship Building in Public Relations

By: Petra Theunissen (Author) , Helen Sissons (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9781138183230

Publisher: Taylor & Francis Ltd

Publication Date: Sep 25th, 2017

Weight: 484 grams

Dimension: 15.90 x 23.50 x 2.20 cms

Category: Communication studies

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This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

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