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Reading Graphic Design in Cultural Context

By: (Author) Grace Lees-Maffei , (Author) Nicolas P. Maffei

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Ksh 5,100.00

Format: Paperback / Softback

ISBN-10: 0857858017

ISBN-13: 9780857858016

Publisher: Bloomsbury Publishing PLC

Imprint: Bloomsbury Visual Arts

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 7th, 2019

Print length: 248 Pages

Weight: 592 grams

Dimensions (height x width x thickness): 18.90 x 24.50 x 1.60 cms

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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.


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