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Qualitative Marketing Research : Understanding How Behavioral Complexities Drive Marketing Strategies

By: Rajagopal (Author)

Extended Catalogue

Ksh 5,550.00

Format: Paperback or Softback

ISBN-10: 1949991016

ISBN-13: 9781949991017

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 30th, 2019

Publication Status: Active

Product extent: 196 Pages

Weight: 272.00 grams

Dimensions (height x width x thickness): 22.80 x 15.20 x 1.00 cms

Product Classification / Subject(s): Behavioural economics
Management decision making
Market research

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Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

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