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Public Relations, Values and Cultural Identity

By: Enric Ordeix (Author) , Valerie Carayol (Author) , Ralph Tench (Author)

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Format: Paperback or Softback

ISBN-13: 9782875742513

Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften

Publication Date: Mar 30th, 2015

Weight: 542 grams

Dimension: 22.20 x 15.00 x 2.20 cms

Category: Communication studies

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The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.

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