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Proverbs Are Never Out of Season : Popular Wisdom in the Modern Age - New

By: (Author) Wolfgang Mieder , (Series editor) Carolyn Dundes

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Ksh 5,950.00

Format: Paperback / Softback

ISBN-10: 1433119919

ISBN-13: 9781433119910

Edition: New

Series: International Folkloristics

Publisher: Peter Lang Publishing Inc

Imprint: Peter Lang Publishing Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: May 25th, 2012

Print length: 284 Pages

Weight: 442 grams

Dimensions (height x width x thickness): 15.20 x 22.50 x 1.90 cms

Product Classification: Sociolinguistics
Literary studies: from c 1900 -
Communication studies
Folklore, myths & legends

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This series includes theoretical studies of any genre or aspect of folklore. The emphasis will be on analytic and methodological innovations in the consideration of myth, folktale, legend, superstition, proverb, riddle, folksong, festival, game or any other form of folklore as well as any of the interpretative approaches to folklore topics.
This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes – the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes.

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