Traditional behavioral insights from Maslow, Herzberg, McGregor, Porter, Collins, and many others are helpful, but they stop short of the most basic and powerful drives behind human behavior. Also, they do not provide actionable methods and tools to use. The product of C-executive Larry Duckworth’s 25 years of study and practice in applying neuroscience to the business world, education and research, Primordial Leadership introduces the six Neuroscience based Primal Drives and shows business leaders how to equip and motivate their teams to perform at the highest level. Many real-life examples, tools, methods, and more show leaders how to apply cutting-edge Neuroscience to their daily leadership challenges, including change management, whether in a large corporate setting, small business, nonprofit, government entity, the military or turn-arounds.

Unleash the results animal in yourself and your followers! In Primordial Leadership©, seasoned C-executive Larry Duckworth applies cutting-edge Neuroscience (""brain science"") to the business world to reveal why people behave the way they do—at the most basic ""Primordial"" level—and how to leverage these powerful behavior insights into extraordinary results.

Science has identified our most basic Primordial Drive™ as humans is to perpetuate the species'' genes. Duckworth goes further and identifies how six enabling Primal Drives™—Safety, Self-Interest, Hope and Transcendence, Honesty and Trust, Energy and Time Optimization, and Sociability—are at work in specific leadership settings. Harnessing these deeper Primordial forces present in all human ""animals"" can clearly differentiate you as a more powerful, valuable leader to both your followers, and the peers with whom you’re competing.

Duckworth’s C-level practical, Primordially-based advice has been field-tested and proven in private and public businesses, non-profits, and government entities. Jam-packed with practical implementation insights, stories, methods, and tools proven to materially improve results, Duckworth also shows you how to ""take it to the street"" with the Judo Principle™, to leverage all the Primal Drives to work for you rather than against you.  He also addresses special leadership contexts such as business turnarounds, military leadership, engineer leaders, female leaders, and older leaders.

Primordial Leadership will help you ignite zeal; improve innovation; effectively manage strategic, annual, and operating planning; avoid change resistance; and know what to do when there is “no way out.”

True leadership excellence is within you.

It’s time to unleash the beast!

• Primordial Leadership introduces new, deepest, Neuroscience-based powerful insights into what really drives human behavior at the ""animal"" level, for the first time.

• MBA training, 25+ years of C-experience and research, and college level teaching provide powerful Neuroscience insights that go beyond historical leadership views to present real life, actionable ideas that work uniquely well.

• Many usable tools, methods, and ""what not to do"" recommendations are provided.

• In addition to practical ideas for leading commercial companies, specific advice is provided for government leaders, military leaders, non-profit leaders, turn-around leaders, engineering and financial leaders, female leaders, and older leaders.

• Powerful new planning and change management ideas are provided, based on Neuroscience findings and direct use experiences; and presentations for the Process Excellence Network.

• Primordial techniques support Continuous Process Improvement (CPI), Lean Six Sigma, and fostering a continually learning organization.