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Presidential Polls And The News Media

By: Paul J Lavrakas (Author) , Michael Traugott (Author) , Peter V Miller (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367284220

Publisher: Taylor & Francis Ltd

Publication Date: May 7th, 2019

Dimension: 22.90 x 15.20 x 70.70 cms

Category: POLITICS & GOVERNMENT

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Most news media are "data rich but analysis poor" when it comes to election polling. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.

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