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Predicting and Changing Behavior : The Reasoned Action Approach

By: Icek Ajzen (Author) , Martin Fishbein (Author)

Manufacture on Demand

Ksh 36,750.00

Format: Hardback or Cased Book

ISBN-10: 0805859241

ISBN-13: 9780805859249

Publisher: Taylor & Francis Inc

Imprint: Psychology Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 27th, 2009

Publication Status: Active

Product extent: 538 Pages

Weight: 950.00 grams

Dimensions (height x width x thickness): 23.70 x 16.20 x 3.50 cms

Product Classification / Subject(s): The self, ego, identity, personality

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.


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Mind, Body, & Spirit