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Precision Journalism : A Reporter's Introduction to Social Science Methods

By: Philip Meyer (Author)

Extended Catalogue

Ksh 9,750.00

Format: Paperback or Softback

ISBN-10: 0742510883

ISBN-13: 9780742510883

Edition statement: Fourth Edition

Publisher: Bloomsbury Publishing Plc

Imprint: Rowman & Littlefield Publishers

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 25th, 2002

Publication Status: Active

Product extent: 304 Pages

Weight: 418.00 grams

Dimensions (height x width x thickness): 22.50 x 15.40 x 2.20 cms

Product Classification / Subject(s): Media studies
Press & journalism

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This volume aims to show journalists and students of journalism how to use technology to analyze data and provide more precise information in easier-to-understand forms.
Philip Meyer''s work in precision journalism established a new and ongoing trend-the use by reporters of social science research techniques to increase the depth and accuracy of major stories. In this fully updated, fourth edition of the classic Precision Journalism (known as The New Precision Journalism in its third edition), Meyer shows journalists and students of journalism how to use new technology to analyze data and provide more precise information in easier-to-understand forms. New to this edition are an overview of the use of theory and science in journalism; game theory applications; introductions to lurking variables and multiple and logistic regression; and developments in election surveys. Key topics retained and updated include elements of data analysis; the use of statistics, computers, surveys, and experiments; database applications; and the politics of precision journalism. This accessible book is an important resource for working journalists and an indispensable text for all journalism majors.

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