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Popular Music as Promotion : Music and Branding in the Digital Age

By: Leslie M. Meier (Author)

Extended Catalogue

Ksh 13,050.00

Format: Hardback or Cased Book

ISBN-10: 0745692214

ISBN-13: 9780745692210

Publisher: John Wiley and Sons Ltd

Imprint: Polity Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 25th, 2016

Publication Status: Active

Product extent: 216 Pages

Weight: 386.00 grams

Dimensions (height x width x thickness): 23.10 x 15.20 x 2.50 cms

Product Classification / Subject(s): Music
Communication studies

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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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