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Political Marketing and British Political Parties (2nd Edition)

By: Jennifer Lees-Marshment (Author)

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Ksh 4,750.00

Format: Paperback or Softback

ISBN-10: 0719077192

ISBN-13: 9780719077197

Edition Number: 2

Publisher: Manchester University Press

Imprint: Manchester University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 1st, 2008

Publication Status: Active

Product extent: 320 Pages

Weight: 496.00 grams

Dimensions (height x width x thickness): 23.40 x 15.60 x 2.30 cms

Product Classification / Subject(s): Political parties

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Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

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