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Persuasive Messages

By: USA) Benoit William (University of Missouri-Columbia (Author) , USA) Benoit Pamela (University of Missouri-Columbia (Author)

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Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9781405158213

Publisher: John Wiley and Sons Ltd

Publication Date: Dec 18th, 2007

Weight: 500 grams

Dimension: 24.50 x 17.10 x 2.10 cms

Category: Communication studies

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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

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