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Persuasive Messages : The Process of Influence

By: (Author) Pamela Benoit , (Author) William Benoit

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Delivery in 34 days

Ksh 17,650.00

Format: Hardback or Cased Book

ISBN-10: 1405158204

ISBN-13: 9781405158206

Publisher: John Wiley and Sons Ltd

Imprint: Wiley-Blackwell

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 18th, 2007

Print length: 288 Pages

Weight: 653 grams

Dimensions (height x width x thickness): 25.40 x 18.00 x 2.70 cms

Product Classification: Communication studies
Cognition & cognitive psychology

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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

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