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Persuasion in Parallel : How Information Changes Minds about Politics

By: (Author) Alexander Coppock

Werezi Extended Catalogue
Delivery in 34 days

Ksh 15,300.00

Format: Hardback or Cased Book

ISBN-10: 022682182X

ISBN-13: 9780226821825

Series: Chicago Studies in American Politics

Publisher: The University of Chicago Press

Imprint: University of Chicago Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 25th, 2023

Print length: 216 Pages

Weight: 422 grams

Dimensions (height x width x thickness): 15.80 x 23.70 x 1.90 cms

Product Classification: Politics & government

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A bold re-examination of how political attitudes change in response to information.   Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

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