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Para-Interactivity and the Appeal of Television in the Digital Age

By: Oranit Klein-Shagrir (Author)

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Ksh 17,100.00

Format: Hardback or Cased Book

ISBN-13: 9781498540803

Publisher: Lexington Books

Publication Date: Aug 15th, 2017

Weight: 350 grams

Dimension: 23.60 x 15.90 x 1.70 cms

Category: Communication studies

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This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.

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