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New Techniques for Brand Management in the Healthcare Sector

By: Ana Pinto Borges (Author) , Paula Rodrigues (Author)

Manufacture on Demand

Ksh 50,750.00

Format: Paperback or Softback

ISBN-13: 9781799830351

Publisher: IGI Global

Publication Date: Jan 30th, 2021

Dimension: 27.90 x 21.60 x 63.30 cms

Category: Graphic design

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Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.

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