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New Insights on Trust in Business-to-Business Relationships : A Multi-Perspective Approach

By: (Edited by) Dr Houcine Akrout , (Edited by) Dr Karine Raies , (Edited by) Professor Arch G. Woodside

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Ksh 13,500.00

Format: Hardback or Cased Book

ISBN-10: 1838670637

ISBN-13: 9781838670634

Series: Advances in Business Marketing and Purchasing

Publisher: Emerald Publishing Limited

Imprint: Emerald Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 15th, 2019

Print length: 184 Pages

Weight: 384 grams

Dimensions (height x width x thickness): 15.90 x 23.70 x 1.80 cms

Product Classification: Sales & marketing management
Purchasing & supply management
Sales & marketing

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New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

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