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Negotiation : The Game Has Changed

By: Max H. Bazerman (Author)

3 in stock

Ksh 5,400.00

Format: Hardback or Cased Book

ISBN-10: 069124944X

ISBN-13: 9780691249445

Publisher: Princeton University Press

Imprint: Princeton University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 14th, 2025

Publication Status: Active

Product extent: 240 Pages

Weight: 510.00 grams

Dimensions (height x width x thickness): 16.30 x 24.10 x 2.40 cms

Product Classification / Subject(s): Business strategy
Business negotiation

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From the world’s leading expert on negotiation, an essential guide to negotiating in any situation—whether over Zoom, across political and cultural divides, or during a supply chain crisisThe world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where, and how of negotiation. Today, traditional negotiating tactics, while still effective, need to be tailored to vastly different situations and circumstances. In Negotiation: The Game Has Changed, legendary Harvard Business School professor Max Bazerman, a pioneer in the field of negotiation, shows you how to negotiate successfully today by adapting proven negotiation principles and strategies to the challenging new contexts you face—from negotiating across cultural and political differences to trying to reach an agreement over Zoom or during a supply chain crisis. Negotiation offers a groundbreaking new way of thinking about the importance of the unique context of any negotiation—and when and how it should influence how you negotiate. At the same time, the book provides a concise and expert overview of essential negotiating techniques for anyone new to the subject or who wants a refresher. The result is a must-read—a powerful toolkit for successfully negotiating in a world where the game of negotiation has changed.

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