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Nation Branding in Europe

By: Joao Freire (Author)

1 in stock

Ksh 4,550.00

Format: Paperback or Softback

ISBN-13: 9780367540142

Publisher: Taylor & Francis Ltd

Publication Date: May 31st, 2023

Weight: 172 grams

Dimension: 21.50 x 13.80 x 0.90 cms

Category: Regional studies

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This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

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