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Multinational Enterprise in Transition : Strategies for Global Competitiveness

By: (Author) Dara Khambata , (Author) Phillip Donald Grub

Werezi Extended Catalogue
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Ksh 4,700.00

Format: Paperback / Softback

ISBN-10: 0878501053

ISBN-13: 9780878501052

Publisher: Darwin Press Inc

Imprint: Darwin Press Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jan 1st, 2012

Print length: 720 Pages

Weight: 786 grams

Dimensions (height x width x thickness): 22.50 x 15.30 x 3.20 cms

Product Classification: Industry & industrial studies

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When this book first appeared in 1972, it was hailed as a milestone in the then emerging field of multinational business. Now in its 4th Edition, this complete, one-volume guide assembles the knowledge and experience of fifty-nine leading experts in the field. The most current thinking is reflected in the readings, and several of the essays have been prepared especially for this book. Charts, diagrams, graphs, and tables illustrate the articles. The purpose of this 4th Edition is to provide the business executive, government official, scholar, and student with a better understanding of the changing context in which business is conduced on a global basis. Particular emphasis has been placed on creating an awareness of the evolving patterns that uniquely characterise the multinational enterprise in its current and future context.

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