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Megatrends in International Business : Examining the Influence of Trends on Doing Business Internationally - 2022 ed.

By: (Edited by) Olli Kuivalainen , (Edited by) Rudolf R. Sinkovics , (Edited by) Spiros Batas

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Ksh 27,000.00

Format: Paperback / Softback

ISBN-10: 303095529X

ISBN-13: 9783030955298

Edition: 2022 ed.

Series: The Academy of International Business

Publisher: Springer Nature Switzerland AG

Imprint: Springer Nature Switzerland AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 4th, 2023

Print length: 275 Pages

Product Classification: International business

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The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business. This book presents the main trends in International Business, with special emphasis on how these trends can shape and help propel the field forward.

The Academy of International Business (UK and Ireland Chapter)

Published in association with the UK and Ireland Chapter of the Academy of International Business.

 

This book presents the main trends in International Business, with special emphasis on how these trends can shape and help propel the field forward. Covering a variety of timely topics, from AI to the belt and road initiative, the book enhances our understanding of how and why technology, funding, policies, managerial decisions, cultural differences, and changes in subsidiaries can affect businesses that operate in foreign markets.

A valuable resource for scholars and students in international business, this book provides fresh perspectives into the changing global business environment.



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