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Media U : How the Need to Win Audiences Has Shaped Higher Education

By: (Author) John Marx , (Author) Mark Garrett Cooper

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Ksh 5,050.00

Format: Paperback / Softback

ISBN-10: 0231186371

ISBN-13: 9780231186377

Publisher: Columbia University Press

Imprint: Columbia University Press

Country of Manufacture: US

Country of Publication: GB

Publication Date: Aug 21st, 2018

Print length: 352 Pages

Weight: 486 grams

Dimensions (height x width x thickness): 15.30 x 22.80 x 2.20 cms

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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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