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Media Promotion & Marketing for Broadcasting, Cable & the Internet

By: (Edited by) Douglas A. Ferguson , (Edited by) Robert Klein , (Edited by) Susan Tyler Eastman

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Ksh 29,500.00

Format: Hardback or Cased Book

ISBN-10: 113816867X

ISBN-13: 9781138168671

Edition Number: 5

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Oct 29th, 2015

Print length: 350 Pages

Weight: 453 grams

Product Classification: Sales & marketing
Radio & television industry

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Capture and Retain Your Media Audience!
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Get Media Promotion & Marketing for Broadcasting, Cable & the Internet by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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